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How did the company, once banned by the United States, survive the dark hour?

2020-11-11 07:36:08146 ℃

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Wen/Mao Hongtao

Source: Feng luntalk

Tiktok's recent experience reminds us of Kaspersky, a Russian enterprise with similar experience.

In september 2017, the u.s. department of homeland security announced a total ban on the world's leading anti-virus software manufacturer, citing suspicions of kaspersky's secret dealings with the russian government. The words used by the U.S. government in foreign documents are,

Kaspersky is one of the few Russian companies recognized by global consumers. Before and after the millennium, personal computers began to spread in the country, viruses, Trojans, because of anti-virus performance excellence, Kaspersky became the first generation of Chinese netizens favorite surfing partner, accompanied by the iconic network

In 2010, due to the impact of free anti-virus software, Kaspersky's market share began to decline. The company fully occupied the enterprise market and became the top three network security suppliers in the world. In 2017, after encountering a total ban from the United States, Kaspersky was not depressed. It maintained its technical advantages, explored other markets, sued the U.S. government, and denounced the media for splashing dirty water. Three years later, Kaspersky is still one of the most influential network security providers in the world.

Whether in the face of hacking attacks or the ups and downs of the business, Kaspersky revealed

One

The U.S. government's misgivings about Kaspersky, most crucial because of the company's founder Eugene

Eugene

After graduation, Eugene has been working as a software engineer in the military. One day, Eugene's computer was infected with the cascade virus. After understanding the mechanism of the virus, Eugene compiled an anti-virus program and repaired the computer. Since then, Eugene fell in love with the cause of computer viruses. He collected more than 40 kinds of computer viruses that he could find at that time, and wrote an anti-virus software for his friends to use only.

In 1991, with the collapse of the Soviet Union, Eugene ended his service career ahead of schedule and transferred to Kami, a private enterprise. There, Eugene took out his anti-virus software, transformed it with his colleagues, and sold it through the company's channels. At that time, Russia was experiencing drastic social changes. The value of ruble fluctuated from high to low. Eugene didn't expect any good opportunities in China. From the beginning, he aimed at Europe and the United States, bringing hundreds of dollars of foreign exchange to the company every month.

Eugene's mathematics and computer skills are excellent, but without the help of his wife Natalia, his road to success would have been much more difficult.

娜塔莉亚

Natalia

Natalia, like Eugene, is a gifted math graduate from Moscow College with a military background. Her thesis is about

In 1994, Natalia returned to the company after taking maternity leave and found that Eugene's anti-virus software sold well, but the channel was completely dependent on the company without any pre-sale after-sales service. Natalia was flexible and immediately asked to become the head of the distribution department of the project. It took only three years to build an independent distribution channel and technical support network, focusing on international markets outside Russia.

Under Natalia, software sales surged from the original hundreds of dollars to $1 million in 1997. Then Natalia realized it was time to do it alone. She encouraged Eugene to resign and the two co-founded

If it weren't for Eugene and Natalia's Soviet education, Kaspersky would be just an ordinary couple store,

However, they did not expect that the most important test for the development of the company is not the breakthrough of security technology, but the market strategy and political trust.

Two

In the 21st century, Kaspersky's technical advantages make the company develop smoothly. A crucial turn is from the Chinese market.

After its creation in 1997, Natalia kept opening offices in China to market Kaspersky anti-virus software to first-tier cities. The thunder army

Because Kaspersky's database is too large and bloated, Chinese netizens enjoy its protection while reluctantly giving it a nickname:

While Natalia was quick to reach out to Asia, Europe and America, Eugene was not idle. He's a natural technical talent, right

In addition, Eugene, as the head of research and development, often publishes some research and development achievements of Kaspersky laboratory on computer viruses, creating a highly professional image in the industry, and attracting many international organizations to send out cooperation invitation.

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